Measuring The Financial Performance of Gudang Garam Using A Modified DuPont S…

The primary purpose of establishing a company is to make a profit. Therefore it is necessary to manage good financial performance to achieve optimal profit. Conversely, Gudang Garam experienced a significant decrease in profits, so research is needed to measure Gudang Garam's financial performance based on the Modified DuPont System Analysis. The model used is an applied quantitative descriptiv…