Analisis Pengaruh Iklan Media Cetak Terhadap Minat Beli Konsumen Pda PT Harpi…

The purposes of this study are firstly to investigate the influence of print media advertising (understanding the information, completeness of information and interest in the ads) on consumer purchase interest, and secondly to determine the relationship between variables. Methods of data collection in this research were by distributing questionnaires and interviews. The sampling technique used…