Analisis Pengaruh Merchandise Pelayanan Pramuniaga Dan Kegiatan Promosi Terha…

The primary purpose of the research is to find out the influence of merchandise, salesclerk service, and promotion activity on customer buying interest at Pasaraya Sri Ratu Pemuda Semarang. The methods in collecting data were interview, literature review and distributing questionnaires to 100 consumers at Pasaraya Sri Ratu Pemuda Semarang. The result of the multiple linear regres…