Strategi Bertahan Produk Ekspor Furniture Pada PT Kudus Karyaprima Kudus

The purposes of this final project report are to explain the survive strategy in a business that is experiencing a decline in sales and to describe the strategy of PT Kudus Karyaprima to look for a new market. The data were collected by doing observation, interview at PT Kudus Karyaprima, library study and on line. This final report is written descriptively. The result of the research shows tha…