Pengaruh harga, atribut produk dan citra merek terhadap keputusan pembelian p…

This research is done to analyze the factors that have influences toward consumers in the making of purchasing decisions. The independent variables of this research consist of Price (X1), Product’s attribute (X2), and Brand Image (X3). The dependent variable is the purchasing decision of buying Telkom Bostoko in Semarang. The objective of this final project is to determine the influence …