Analisis Pengaruh Kesadaran Merek (Brand Awareness) dan Citra Merek (Brand Im…

This study is about how the influence of the brand awareness and brand image on brand equity at PT Telekomunikasi Indonesia, Tbk Divre IV Jateng dan DIY. The purpose of this study is to analyze the influence of brand awareness and brand image on purchasing decision of Speedy. Methods of collecting data are questionnaire, observation and literature. The sources of data used in this study are …