PT. Arpeni Pratama Ocean Line Tbk is a public company founded in Jakarta on October 4, 1975 which is engaged in transportation, opened a branch office in Semarang in 2004. To achieve the mission of the company is becoming the leading shipping company in Indonesia, the company needs to pay attention on customer loyalty. However, in the year 2010-2014 the number of customers decreased. The purp…
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