This study aims at analyzes how the marketing strategy carried out by MSME Oleh-oleh Bang Andy 78, How is the Instagram content of MSME Oleh-oleh Bang Andy 78 before optimization, How is the Instagram content of MSME Oleh-oleh Bang Andy 78 after optimization and How is the impact of optimization on the Instagram social media content of MSMEs Oleh-oleh Bang Andy 78 on sales volume. The optimizat…