TA DIGITAL
Efektivitas Startegi Promosi Sirup Markisa Pada PT. Semesta Alam Petro Semarang periode 2008-2010
The promotional strategy will always be needed in a company. The effectiveness of promotional strategy is important part for the survival of the company.
The methods of collecting data are questionnaire, observation, interview and literature studies. This final report is written in analyze method by direct rating method. The questionnaires were distributed to 40 consumers who had consumed marquissa syrup product of PT SAPETRO Semarang. After the responds were received, the next step was to analyze the respond with direct rating method using a simple tabulation method and the average score. The survey showed that the average total value was 80,51. The strategy used at PT SAPETRO Semarang was pull and push strategy with internet media and personal selling. The conclusion of the study showed that the promotion strategy of PT SAPETRO is effective.
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