TA DIGITAL
Startegi Promosi Produk/Jasa PT Pos Indonesia (Persero) Divisi
To deal with the increasingly fierce competition, every company requires promotion of theirs product / service to consumer, so that the product / service offered by companies can be known by consumers, it is necessary to promote the proper implementation of the strategy. Strategies for the promotion was done, through advertising, which was then followed by other promotional activities, including personal selling,sales promotion and publicity.
The purpose of this final project is to describe the strategy and execution of promotions that are used in an effort to face the competition in PT Pos Indonesia (Persero) Divre VI Central Java & D.I Yogya. The writing method in this project a descriptive study. Types of data used are primary and secondary data. While data collection techniques were direct observation and interviews with the company.
The data shows that PT Pos Indonesia (persero) Divre VI central java & D.I Yogya use push strategies and strategic withdrawal (pull strategy). And implementation of promotion by advertising (print media, outdoor media, electronic media and website), personal selling (fairs, booths), sales promotion (promotion of consumr and business promotion), publicity (sponsor social activites).
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