SKRIPSI DIGITAL
Landing Page Design as Social Media Ads on E-Store of Sudi Organic Yogyakarta
Sudi Organic is an SME that offers a variety of environmental-friendly products. The company also invites people to implement a zero-waste lifestyle. The company is able to sell its products in various places in Indonesia and other countries. The income earned is more than 20 million rupiahs monthly by selling recycled products of high economic value. This study aims to build online-based promotional and sales media or e-stores using a CMS (Content Management System) WordPress. The landing page linked to the company's social media i.e. Instagram and Facebook, has become the promotional media for the company. Promotion is carried out with official advertisement or social media ad that is directly connected to the e-store. The method used is the System Development Life Cycle. The stages have passed requirement analysis, system design, implementation, integrating and testing, and operation and maintenance. The link between the e-store landing page and social media aims to trigger an increase in website traffic so that search engines can easily recognize it. The E-Store that was built integrates two company marketplaces on Tokopedia and Shopee. It can also trigger an increase in traffic on the two marketplaces. In addition, optimization with SEO settings is also applied to make it easier for search engines to recognize the e-store and all integrated channels. Creating a linked landing page on the e-store that unites all company channels can increase the company's promotion and is expected to trigger an increase in sales volume.
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