TA DIGITAL
The Effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness towards Interest in Using E-Money (Gopay)
This research aims to identify the effect of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness simultaneously or partially towards Interest in Using E-Money (Gopay) (Case Study on state university students in Tembalang Village). The number of samples consist of state university students in Tembalang Village who has and used E-Money (Gopay) by using purposive sampling technique. The data analysis model used is Multiple Linear Regression Analysis. While the hypothesis test used data analysis technique namely the F test, t Test, and the Coefficient of Determination Test (Adjusted R2). Based on the results of the F test, it was found that the variables of Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness simultaneously had a significant effect towards Interest in Using E-Money (Gopay). Based on the results of the t test, the Perceptions Ease of Use and Security variables partially has a significant effect Towards Interest in Using E-Money (Gopay), while the Perceptions of Usefulness and Promotion Attractiveness variables partially has no significant effect towards Interest in Using E-Money (Gopay). Based on the results of the Coefficient of Determination Test (Adjusted R2), it shows that Perceptions Ease of Use, Usefulness, Security, and Promotion Attractiveness contributed 53,8% of the effect towards Interest in Using E-Money (Gopay), while the rest (100% - 53.8% =46.2%) is influenced by other reasons outside the model.
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