TA DIGITAL
The Effect of Product Quality, Service, and Price Towards Customer Satisfaction at PT Bank Tabungan Negara (Persero), Tbk Salatiga Sub Branch Office
This research aims to find out the Effect of Product Quality, Service, and Price Towards Customer Satisfaction at PT Bank Tabungan Negara (Persero), Tbk Salatiga Sub Branch Office both partially and simultaneously. This research used primary data which is obtained from questionnaires with 100 respondents. The analytical model used is Multiple Linear Regression Analysis using SPSS Statistic V26. This results in this research show that Product Quality, Service, and Price both partially and simultaneously have significant effect towards customer satisfaction. The result of Coefficient Determination obtained that Adjusted R Square of 0.676. it is shows that the variables of product quality, service, and price contribute to the effect of customer satisfaction by 67.6%. While the remaining 32.4% is influenced by other variables not examined in this research.
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