TA DIGITAL
Pengaruh Data Tarik Iklan, Desain Produk dan Kualitas Produk Terhadap Keputusan Pembelian Jersey Pada PT. SUB Jersey Indonesia
Purchasing decisions are the influence of a company's revenue, especially on the rise and fall of corporate earnings. Thus, it requires the company to think about a mature and continuous strategy in the form of sales promotion through advertising and product design that have its own appeal and improve product quality to cope with the decline in sales and increase corporate revenue of the company. The sample was 192 jersey customers at Sub Jersey Indonesia. The approach in this study is to use quantitative studies and to use probability sampling techniques. The results of this study show that advertising appeal, product design and product quality are able to overcome the gap phenomenon present in this study and have regression equation Y = -0.12 + 0.881X1 + 0.149X2 + 0.545X3 + e, which can be interpreted as meaning that advertising attractiveness (X1), Product Design (X2) and Product Quality (X). which is significant to the purchase decision (Y).
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