TA DIGITAL
Strategi distribusi produk kosmetik dan jamu tradisional pada PT Mustika Ratubuanan International cabang Semarang
A company will always work hard to increase the sales volume of their products. In order to increase the sales volume, a company must pay attention to the implementation of marketing mix which consists of product, price, promotion and distribution.
The aim of this report are to observe the distribution strategy and channels distribution that are used by PT Mustika Ratubuana InternationaL branch Semarang in marketing the products, and the factors considered to select the distribution channels. The methods of colleting data were interviews and literature studies. The Methods used in the writing of this report is descriptive method.
The result of the study is that PT Mustika Ratubuana International choose multiple distribution channel strategies and indirect distribution channel to redistribute cosmetic products and traditional herbal medicine which are used middleman agents because the distance of each marketing area were various. It was concluded that factors which influence on choosing distribution channel were market consideration: product, company, and distributor
It is concluded that the strategy distribution of cosmetic products and traditional herbal medicine on PT Mustika Ratubuana International branch Semarang is the multiple distribution channel strategy and indirect distribution channels. That’s from the producer to agent to wholesalers to retailers and continues to consumers.
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