SKRIPSI DIGITAL
Peningkatan Minat Menabung di Bank Umum Syariah Melalui Pengetahuan Produk, Lokasi Bank, dan Promosi di Media Sosial (Studi pada Masyarakat Kabupaten Kudus)
This study aims to increase Interest in Saving at Sharia Commercial Banks through Product Knowledge, Bank Location, and Promotion on Social Media (Study on the People of Kudus Regency). The population in this study was the people of Kudus Regency, while the sample in this study was 100 respondents who were selected using probability sampling technique. The data used in this study is primary data obtained through the distribution of questionnaires. The analytical model used in this study is a multiple linier regression analysis model, while the analysis technique uses the F statistical test, the coefficient of determination (R2) test, and the t statistic test which is processed using the SPSS 25.00 program.The results of proving the hypothesis and discussion show that Product Knowledge, Bank Location, and Promotion on Social Media simultaneously have a significant effect on Saving Interest in Sharia Commercial Banks in the Kudus Regency Community. Product Knowledge and Bank Location partially have a positive and significant effect, while the Promotion on Social Media partially has a positive but not significant effect on Saving Interest in Sharia Commercial Banks in the Kudus Regency Community..
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