SKRIPSI DIGITAL
Analysis of The Effect of Digital Marketing, Brand Image, and Trust on Purchase Intention to Become a Customer at Sharia Commercial Banks (Case Study in Semarang City).""
This study aims to analyze the significant effect of Digital Marketing, Brand Image, and Trust on the Purchase Intention to become a Customer at Sharia Commercial Banks in Semarang both simultaneously and partially. The used data are primary data collected by using a questionnaire. The population in this study are all people who live in Semarang, while the sample in this study is 125 participants all people who live in Semarang. The sampling technique uses a purposive sampling method. The analysis model used in this research is multiple regression analysis, and the analysis technique uses the simultaneously significant test (F-Test), determination correlation test (R2 ), and partial significance test (t�test) with the SPSS 26.00 program. The results of proving the hypothesis and discussion show that Digital Marketing, Brand Image, and Trust simultaneously significantly affect the Purchase Intention to Become a Customer at Sharia Commercial Banks in Semarang. While Digital Marketing and Trust partially have a positive and significant effects on Purchase Intention to Become a Customer at Sharia Commercial Banks in Semarang. On the other hand, Brand Image partial has a positive but insignificant effect on Purchase Intention to Become a Customer in Semarang.
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