SKRIPSI DIGITAL
Increase Intention In Savings In Sharia Commercial Banks Through Product Knowledge, Profit Sharing Perception And Trust (Case Study In Semarang City)
This study aims to analyze the significance of the effect of Product Knowledge, Profit Sharing Perception, and Trust on Saving Intention On the People On Semarang City, either simultaneously or partially. The population in this study were all residents who live in the city of Semarang, while the sample in this study were 80 respondents from the city of Semarang who were selected using a non-probability sampling technique with the type of purposive sampling. The analytical model used in this study is a multiple linear regression analysis models, while the analysis technique uses a simultaneous significance test (F test), a coefficient of determination test (R2), and a partial significance test-testest) which is processed with the SPSS 26.00 program. The results of hypothesis testing and discussion indicate that product knowledge, perception of profit sharing and trust simultaneously have a significant effect on people's in saving intention at Sharia Commercial Banks on Semarang City, furthermore, partially trust has a positive but not significant effect on saving intention at Sharia Commercial Banks on Semarang City, product knowledge and perception of profit sharing have a positive and significant effect on saving intention at Sharia Commercial Banks on Semarang City.
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