TA DIGITAL
Strategi public relations dalam membina komunikasi dengan publik eksternal perusahaan pada PT Pos Indonesia (PERSERO) Divisi Regional VI Jawa Tengah dan Daerah Istimewa Yogyakarta
Companies in indonesia grow rapidly, they compete to achieve their progress. Every company needs special board to run its Public Relations. The existence of Public Relations funtions as a useful mediator between the company with the public. Public relations activities require a strategy to create long-term plan of activities with public companies primarily external matter covering the surrounding community, consumers, government and mass media. In addition, public relations also has responsibility for managing information and communication that connect companies with the external public. The purposes of this final project were to know the strategy, positions, function and task of Public Relations at PT Pos Indonesia (Persero). The method of collecting data of this final project were observation, interviews and literature reviews. The result showed that PT Pos Indonesia (Persero) implemented some strategies in maintaining external communication among the staff of company through operational strategies, manipulative, social responsibility, cooperations and promotion.
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