TA DIGITAL
Analisis pengaruh strategi produk furadan 3 g terhadap minat beli konsumen Kabupaten Semarang pada PT. Bina Guna Kimia Ungaran
The purpose of this final project report is to find out describing the pesticide Furadan 3G product strategy by PT. Bina Guna Kimia, Knowing the interest of consumers to pesticide Furadan product produced by PT. Bina Guna Kimia, and analyze the influence of variables on the buying interest of consumer products.
Methods of collecting the data used in this research are interview, observation, literature study and questionnaire. Sources of data obtained from primary and secondary data. Types of data used in this research is qualitative data and quantitative data. Meanwhile The population in this research were all consumer Furadan 3G product in the district of Semarang and sample size is determined by the researcher is at 100 people. This final project variables are independent variables and the dependent variable. The independent variable is the variable quality of products covering strategy, design, branding and packaging, while the dependent variable is the consumer buying interest.
Based on the results of multiple linear regression calculations proved the independent variables affect the dependent variable. Calculation of test “T” between quality, brand, and packaging to consumer buying interest obtained count “T” is greater than table “T”, and can also be seen by comparing the significance of the data to the alpha = 5%. If the significance value is less than the alpha value (5%) then the statement of the hypothesis Ho is rejected and Ha accepted. The calculation of the F test is known that F calculated is greater than the F table (28 376> 2:58). This means that the independent variables jointly affect the dependent variable. Based on the results of the calculation of the coefficient of determination for 0.453. This means that 45.3% interest in buying influenced by the quality, design, branding and packaging while the rest is influenced by other factors is not examined.
It was recommended from the results of data analysis were the three variables shown to affect consumer buying interest. Therefore, the third variable product strategy is necessary to always be improved and addressed.
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