TA DIGITAL
Analisis Pengaruh Manfaat, Kemudahan, dan Keamanan Terhadap Kepuasan Nasabah Pengguna Mobile Banking PT Bank Mega Tbk. Kota Semarang = Analysis of the Effect of Benefits, Convenience, and Security of Using Mobile Banking on Customer Satisfaction of PT Bank Mega Tbk. Semarang City.
Rizkhi Windriasari Putri Yulia, NIM 3.42.20.1.25, “Analisis Pengaruh Manfaat, Kemudahan, dan Keamanan Terhadap Kepuasan Nasabah Pengguna Mobile Banking PT Bank Mega Tbk. Kota Semarang”. Tugas Akhir Program Studi Keuangan dan Perbankan Jurusan Akuntansi Politeknik Negeri Semarang, di bawah bimbingan Jati Handayani, SE., MSI, dan Dra. Ida Savitri Kusmargiani, MM, Agustus 2023, 72 halaman.
ABSTRAK
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Analisis Pengaruh Manfaat, Kemudahan, dan Keamanan Pengguna Mobile Banking Terhadap Kepuasan Nasabah PT Bank Mega Tbk. Kota Semarang. Populasi penelitian ini adalah nasabah pengguna Mobile Banking Bank Mega Tbk. Kota Semarang. Pengambilan sampel menggunakan non probability sampling. Data primer yang digunakan dari penyebaran kuesioner melalui google form. Model analisis data menggunakan Model Regresi Linier Berganda. Teknik analisis data menggunakan Uji Statistik F, Uji Statistik t, dan Koefisien Determinasi. Hasil Penelitian ini menunjukkan Manfaat, Kemudahan, dan Keamanan secara simultan berpengaruh signifikan. Berdasarkan hasil uji t disimpulkan bahwa Manfaat, Kemudahan dan Keamanan berpengaruh signifikan terhadap Kepuasan Nasabah.
Kata kunci: Kepuasan Nasabah, Manfaat, Kemudahan, Keamanan.
Rizkhi Windriasari Putri Yulia, “Analysis of the Effect of Benefits, Convenience, and Security on Customer Satisfaction of Mobile Banking Users of PT Bank Mega Tbk. Semarang City” Final Report of Study Program Banking and Finance Accounting Department of Semarang State Polytechnic, under the guidance of Jati Handayani, SE., MSI, and Dra. Ida Savitri Kusmargiani, MM, August 2023, 72 pages.
ABSTRACT
This study aims to determine and analyze the effect of Analysis of the Effect of Benefits, Convenience, and Security of Using Mobile Banking on Customer Satisfaction of PT Bank Mega Tbk. Semarang City. The population of this study is customers who use Mobile Banking Bank Mega Tbk. Semarang City. Sampling using non probability sampling. Primary data used from the distribution of questionnaires through google forms. The data analysis model uses Multiple Linear Regression Model. Data analysis techniques use Statistical Test F, Statistical Test t, and Coefficient of Determination. The results of this study show that Benefits, Convenience, and Safety simultaneously have a significant effect. Based on the results of the t test, it is concluded that Benefits, Convenience and Safety have a significant effect on Customer Satisfaction.
Keywords: Customer Satisfaction, Benefits, Convenience, Security
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