TA DIGITAL
The Effect of Corporate Social Responsibility, Green Banking, and Stock Prices on Share Investment Decisions in the Banking Sub-sector = The Effect of Corporate Social Responsibility, Green Banking, and Stock Prices on Share Investment Decisions in the Banking Sub-sector
This research aims at analyzing the effect of corporate social responsibility, green banking, and stock prices on shares investment decisions in the banking sub-sector partially.
The population used in this research is all stock investors in the banking sub-sector and the sampling technique used is purposive sampling, with 40 respondents. The data used in this research are primary data through distributing questionnaires. Meanwhile, the data analysis model uses Multiple Linear Regression Analysis. Whereas, the data analysis technique uses the F Statistical Test, the Regression Coefficient of R^2, and the t Statistical Test.
The results of the analysis and discussion show that the variables of corporate social responsibility and stock prices each partially effect significantly on share investment decisions. In contrast, the green banking variable does not significantly effect on share investment decisions in the banking sub-sector.
Keywords : Corporate Social Responsibility, Green Banking, Stock Prices, Investment Decisions
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