TA DIGITAL
ANALISIS PENGARUH EFEKTIVITAS, EFISIENSI, DAN KEMUDAHAN TERHADAP PENGGUNAAN QRIS PADA PEDAGANG PASAR TRADISIONAL PAGI KALIWUNGU KENDAL = ANALYSIS OF THE EFFECT OF EFFECTIVENESS, EFFICIENCY, AND EASENESS ON THE USE OF QRIS ON TRADERS IN TRADITIONAL MORNING MARKET KALIWUNGU KENDAL
Linda Novita Eriyanti, “Analysis of the Influence of Effectiveness, Efficiency, Ease of Use of QRIS on Traders of the Kaliwungu Kendal Morning Traditional Market”, Final Project DIII Finance and Banking Accounting Department of Semarang State Polytechnic, under the guidance of Nina Woelan Soebroto, S.E., M.M. and Maharani Rona Makom, S.E., M.Sc., July 2023.
This study aims to analyze the effect of effectiveness, efficiency, and convenience on the use of QRIS on traders at the Kaliwungu Kendal Morning Traditional Market, both simultaneously and partially. The population of this study were all traders in the Kaliwungu Kendal Morning Traditional Market with a sample of 120 traders who had used QRIS. The analysis model used is multiple linear regression, with analysis techniques using hypothesis testing using the F test, t test and the coefficient of determination. The results of this study indicate that there is an effect of effectiveness, efficiency, and ease of use of QRIS by 46%. The results of the analysis shows that effectiveness, efficiency, and easeness simultaneously influence the use of QRIS in traders at the Traditional Morning Market Kaliwungu Kendal. Effectiveness, efficiency and easeness partially have a significant effect on the use of QRIS in traders at the Traditional Morning Market Kaliwungu Kendal. The use of QRIS for Traditional Pagi Kaliwungu Kendal traders is not running optimally due to a lack of outreach, monitoring and participation from buyers who still use cash as a means of payment.
Keywords : Effectiveness, Efficiency, Convenience, Use of QRIS, Traders, Traditional Markets, Policy.
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