TA DIGITAL
The Effect of Corporate Image, Service Quality, and Reward towards Customer Loyalty of PT Bank Rakyat Indonesia (Persero), Tbk (Study on the students of Politeknik Negeri Semarang) = The Effect of Corporate Image, Service Quality, and Reward towards Customer Loyalty of PT Bank Rakyat Indonesia (Persero), Tbk (Study on the students of Politeknik Negeri Semarang)
This Research aims to analyze and obtain empirical evidence regarding the effect of corporate image, service quality, and reward towards customer loyalty of PT Bank Rakyat Indonesia (Perseo), Tbk study on the students of Politeknik Negeri Semarang either simultaneously or partially. The population in this research were on Politeknik Negeri Semarang students who were the customer of PT Bank Rakyat Indonesia (Persero), Tbk. The sampling technique used purposive sampling of 100 respondents. The data analysis model uses the Multiple Linear Regression Analysis Model. While the data analysis techniques use the F Statistical Test, the Coefficient of Determination (R2), and the t Statistical Test. The results of the discussion analysis show that the variables of corporate image, service quality, and reward simultaneously have a significant effect on customer loyalty of PT Bank Rakyat Indonesia (Persero), Tbk (Study on the students of Politeknik Negeri Semarang). Partially, the variables of service quality and reward have a significant effect while the corporate image variable has no significant effect on customer loyalty of PT Bank Rakyat Indonesia (Persero), Tbk (Study on the students of Politeknik Negeri Semarang).
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