TA DIGITAL
The Effect of Financial Literacy, Income, and Risk Perception Towards The Investment Decisions of Gold Savings at PT Pegadaian in Semarang = The Effect of Financial Literacy, Income, and Risk Perception Towards The Investment Decisions of Gold Savings at PT Pegadaian in Semarang
This research aims at finding out the effect of financial literacy, income, and risk perception towards the investment decisions of Gold Savings at PT Pegadaian in Semarang both simultaneously and partially.
The population in this research are all customers of PT Pegadaian in Semarang. The sampling technique uses Purposive Sampling Method, amounting to 100 respondents. The analysis model uses Multiple Linear Regression Analysis Model. Whereas the data analysis technique uses Statistical F Test, Coefficient of Determination, and t Statistical Test.
The results of analysis and discussion show that the variables of financial literacy, income, and risk perception simultaneously have a significant effect towards investment decisions of Gold Savings at PT Pegadaian in Semarang. Partially, financial literacy, income, and risk perception have positive and significant effect towards investment decisions of Gold Savings at PT Pegadaian in Semarang.
Keywords: Financial Literacy, Income, Risk Perception, Investment Decisions
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