TA DIGITAL
Persepsi konsumen terhadap penayangan iklan XL versi korban ketagihan SMS di media televisi
In business, advertisement is needed to a company because it is one of important elements to promote the products. In doing the research, the first step was to observe XL advertisement on television. To collect the data from 100 respondents, with questionnaire. Having received the responses from the respondents, the next step was to compile and to analyze their comments with direct rating method using simple tabulation and average score method.The purpose of a this final report is to know consumers perception about the affectivity of advertising XL’s on television in shaping opinion to make a purchase. The methods of collecting data are questionnaire, observation, and literature review. This final report is written by direct rating method. The result show’s that average the total value is 66,72. It indicates that advertising XL on Television ads in the category of good but not optimal.
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