TA DIGITAL
Pengaruh Corporate Social Responbility Terhadap Citra Perusahaan PT. Pertamina Lubricants Sales Region IV Semarang (Studi Kasus: Enduro Home Service) = The Effect of Corporate Social Responsibility on the Company Image of PT. Pertamina Lubricants Sales Region IV Semarang (Case Study: Enduro Home Service)
PT Pertamina Lubricants Sales Region IV is a company engaged in the production and marketing of lubricants based in the city of Semarang. This research is conducted with the aim of knowing the effect of Corporate Social Responsibility on Company Image of PT Pertamina Lubricants Sales Region IV Semarang and knowing the index number of the Corporate Social Responsibility variable and the Corporate Image variable through the Enduro Home Service program. The sample of this research are 60 participants of the Enduro Home Service program who were students of Vocational High Schools in Semarang and its surroundings. In this study the approach used are quantitative study and a proportionate stratified random sampling technique. The data analysis technique used is simple linear regression, coefficient of determination, t test, and index number. The results of the t test show that Corporate Social Responsibility has a positive and significant effect on Corporate Image with a significance level of 0.00
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