TA DIGITAL
Usaha Warung Makanan dan Minuman Ringan dengan Brand halte di Jalan Karang Rejo Raya, Banyumanik Semarang
Entrepreneurship is the way to do how things creatively and innovatively done in order to add value for people. And the strong economic country should have at least 2% of population as entrepreneur.
By this project, it is expected to improve country economy and decrease unemployment rate. This is small and simple cafe, targeted for 17 – 25 year old consumers and from low middle income. This bussines is cafe located at Jl. Karangrejo Raya, Banyumanik, Semarang by name “HALTE”.
This project uses several methods, such as in financial analysis using analysis of Break Event Point, Payback Period and Net Present Value. and using financial statements of income and balance sheets. in marketing analysis to determine customer satisfaction in this project using a questionnaire given to the customer. respondents for this analysis a number of 30 participants. to run their own marketing use of internet facilities and word of mouth marketing. The method of colectif data are observation, questionaire, literature review.
Profit is the final objective of a bussines, but in this business which is the first enterprise estabhised, the priceless profit is important. Moreover, the financial profit has been obtained but not as much as espected.
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