TA DIGITAL
The Effect of Ease of Use, Feature Availability, Security, and Brand Image on User Satisfaction of BRI Mobile Banking in Kudus = The Effect of Ease of Use, Feature Availability, Security, and Brand Image on User Satisfaction of BRI Mobile Banking in Kudus
This research aims at finding out the effect of ease of use, feature availability, security, and brand image on User Satisfaction of BRI Mobile Banking in Kudus simultaneously and partially.
The data analysis model uses in this research is the Multiple Linear Regression Analysis Model, while the data analysis technique uses the F Statistical Test, t Statistical Test, and the Coefficient of Determination (R2). The data used in this research were obtained through distributing questionnaires. The sampling technique used purposive sampling amounting to 100 respondents.
The results of this research showed that ease of use, feature availability, security, and brand image simultaneously have a significant effect on the User Satisfaction of BRI Mobile Banking in Kudus. The variables of ease of use, feature availability, security, and brand image partially have a significant effect on the satisfaction of BRI Mobile Banking users in Kudus.
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