TA DIGITAL
Pengaruh Literasi Keuangan, Literasi Digital dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Penggunaan Bank Digital Pada Masyarakat Kota Semarang = The Effect of Financial Literacy, Digital Literacy and Perceived Ease of Use Towards Decisions to Use Digital Banks on Semarang Community
This research aims at analyzing the effect of financial literacy, digital literacy and perceived ease of use towards decision to use digital banks on Semarang Community, both simultaneously and partially.
The data analysis model used in this research is the Multiple Linear Regression Analysis Method, while the analysis technique uses the F Statistical Test, the Coefficient of Determination (R^2) and the t Statistical Test. The data used in this research are primary data obtained through distributing questionnaires. The sampling technique used purposive sampling with 100 respondents.
The analysis and results in this research indicate that financial literacy, digital literacy and perceived ease of use simultaneously have a significant effect on the decision to use digital banks on Semarang Community. Partially, the variables of financial literacy and perceived ease of use have a significant effect on the decision to use digital banks. Meanwhile, the digital literacy variable has an effect but it is insignificant on the decision to use digital banks.
Keywords: Financial Literacy, Digital Literacy, Perceived Ease of Use, Decision to Use
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