SKRIPSI DIGITAL
The Use Extended Model of UTAUT-4 of Analyze Factors Influencing Behavioral Intention and Use Behavior in Digital Payments = The Use Extended Model of UTAUT-4 of Analyze Factors Influencing Behavioral Intention and Use Behavior in Digital Payments
This study aims to analyze factors influencing behavioral intention and use behavior in digital
payments among Indonesian college students using the Extended UTAUT-4 model. It seeks to fill gaps in research by identifying key factors impacting digital payment adoption in this demographic. A mixed-method approach was employed, combining purposive and snowball sampling techniques to collect data from 330 college students through a questionnaire. Data analysis was conducted using Partial Least Squares (PLS) with SmartPLS V.3 software to examine the relationships between variables. The study reveals significant influences on behavioral intention in digital payment adoption, such as perceived usefulness, performance expectancy, effort expectancy, hedonic motivation, perceived safety, anxiety, and satisfaction. Moreover, behavioral intention significantly impacts usage behavior. Visual representations such as figures and tables were utilized to present these findings effectively. This research contributes uniquely by applying the Extended UTAUT-4 model specifically to Indonesian college students, providing insights into their digital payment adoption behavior. It offers a comprehensive analysis of influential factors and their implications for improving the effectiveness of digital payment systems among students.
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