TA DIGITAL
Usaha tabloid periklanan dengan brand "tabloid saung" di jalan gondang Raya No. 04 Tembalang, Semarang
A company must hava good marketing strategy. The success of a product in the market depends on the promotion activity to introduce the products to audience or customers. One powerfull why to do promotion through advertising. Cost incurred in creating an advertisement is not cheap. However, many companies are still eager to promote their products through advertisement. This is obviously done because the impact of advertisement on introducting product and the company is very obvious in addition, advertisement can introduce and maintain the company’s image and products to consumers and, later on, of course increase the sales.
The purpose of this final project is to published advertising tabloid as reference source to a wide audience that there’s an attempt to promote business at a specified location is correspond with the line of business. The methods used are product strategy, price strategy, fundraise strategy, promotion strategy and distribution strategy. Marketing uses personal selling, the activity is coming stores door to door in the list prospect. Marketing uses online system, personal selling, sales promotion.
This business started on April 2012 and our office located at jalan Gondang Raya no. 04 Tembalang, Semarang. Capital to run this project from join venture in the amount of 8,000,000 IDR to buy tools, equipments and fill petty cash. Tabloid Saung Juli edition printed 3,000 exemplar on Juli 17, 2012 and distributed free to general public who live in Tembalang to Ungaran. In first edition to third edition we give price promo with twenty percent discount and give sale promo, front cover advertisement get one page advertorial grayscale and back cover advertisement they get half page advertorial grayscale on the same edition.
It can be concluded that any items advertised in this tabloid is perceived to be more interesting and increase customer loyality. The net income earned in July 2012 was 310.700 IDR. Where as BEP/unit tabloid Saung when it is printed 1467 exemplar and earned income of 1,821,000 IDR with rentability 3.83%.
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