TA DIGITAL
Analisis faktor-faktor yang mempengaruhi pembentukan citra perusahaan pada PT Indofood CBP sukses makmur Tbk, Divisi noodle cabang Semarang
The company commonly tries to increase productivity to generate profit and achieve all objectives. All efforts are done to achieve corporate image which is influenced by 4 factors, i.e. product, social responsibility, environments, and communications. The 4 factors must be maintained, so corporate image will increase and will build company reputations.
Goods are indicated by good quality, with purchasable price, the packaging is interesting , social responsibility is related to social assistance environments manage waste to be less dangerous, build harmony with public, and good facilities. Communications give clear information interesting advertisement and positive company image.
From 100 people as respondents, the researcher gets the data that the influence from environments shows 0,261, social responsibility factor of 0,257, product factor of 0,195 and communications factor shows 0,175. So environments give the strongest influence while communications give the weakest influence.
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