TA DIGITAL
Strategi public relations dalam menjaga citra perusahaan pada PT Perkebunan Nusantara IX (Persero) Semarang
Public Relations with the community as well as consumers are expected to find out information about the company such as reputation, and company, achievements of the company so that the public can provide a positive image to the company. to find out the public relations strategy in maintaining the image of the company in PT Perkebunan Nusantara IX (Persero) Semarang. The targeted public relations program are employees PT Perkebunan Nusantara IX (Persero) Semarang, communities, partners, journalists, government. function of public relations in building a positive image with the information given to the public, then the negative things that might happen could be avoided.
Purpose of public relations at PT Perkebunan Nusantara IX (Persero) Semarang has the task of communicating with the media, providing information to the leaders and the media, to build a positive image of the company, providing the right information about the news circulating in the media. public relations role as the spearhead of the company to clarify the news circulating in the media. The strategy in maintaining the company's image is a collaborative, persuasive approach, operational strategy. The activities carried out public relations are to visit to units of work, do press tour, do press conference, supporting factors in maintaining the image that is by always doing routine communications consultancy relationship with the government and government agencies.
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