TA DIGITAL
The Effect of Ease of Use, Trust, Perceived Usefulness to User Loyalty of BIMA Application by Jateng Bank (Case Study at Bank BPD Jateng Pati Branch) = The Effect of Ease of Use, Trust, Perceived Usefulness to User Loyalty of BIMA Application by Jateng Bank (Case Study at Bank BPD Jateng Pati Branch)
The development of mobile banking services has encouraged Bank BPD Jateng to continuously improve the quality of the BIMA by Jateng application in order to maintain user loyalty. This study aims to examine the effect of Perceived Ease of Use, Trust, and Perceived Usefulness on the user loyalty of the BIMA by Jateng application among customers of Bank BPD Jateng Pati Branch. This study employed a quantitative approach using a purposive sampling technique with 100
respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with IBM SPSS Statistics. The F-test result shows an F-value of 63.090 with a significance level of 0.000, while the coefficient of determination (R²) of 0.663 indicates that 66.3% of the variation in user loyalty is explained by the three independent variables, whereas the remaining 33.7% is effect by other factors outside the research model. These findings suggest that
improving ease of use, trust, and perceived usefulness can enhance user loyalty toward the BIMA by Jateng Bank application.
Keywords: Perceived Ease of Use, Trust, Perceived Usefulness, User Loyalty, BIMA by Jateng Bank.
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