TA DIGITAL
Analisis faktor-faktor yang mempengaruhi efektivitas iklan kartu AS Endoser Sule versi bebas galau 30 jam pada media televisi
The purpose of this study is to analyse the effect of the message, attractiveness, and the exposure frequency of the advertisement on television
This study applied multiple linear regression analysis with SPSS version 17.0. The population envolved in this study were all community of Sendangmulyo Village, Tembalang, Semarang. The sample in this study were 100 people who had seen ads”Kartu As” with endoser Sule 30 hours confusionly free version on media telvision by the method of Uniform Sampling Fraction. The data collection uses questionnaires.
The analysis was Y = 0.377 + 0.025 X1 + 0.771 X2 + 0.119 X3 . The most influential variable was the ads attractiveness variable (0.771), followed by a variable of frequency of exposure (0.119), and the last was the advertisement message (0.025). The results of F test and t test proved that all the independent variables had a positive effect on the dependent variable, that is the effectiveness of advertisement. Thus, Telkomsel must consider the three things to produce effective advertising cost spent on advertising to get the appropriate results.
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