TA DIGITAL
Analisis kepuasan pelanggan (pasien) terhadap kualitas pelayanan di Balai Pengobatan PT Coca Cola Amatil Indonesia Central Java
The aim of this research is to analyse consumer (patient) satisfaction analysis to service quality in medicinal treatment of public hall PT Coca Cola Amatil Indonesia Central Java. 76 respondents were as samples of consumer who are using the service quality in medical treatment. The sampling methods used were independent sampling.
The data collection methods were observation, interview, questionnaires and literature study. Descriptive analysis is used to analyze the qualitative and quantitative study. There were five dimensions of service quality surveyed, that was reliability, responsiveness, assurance, empathy, and tangibility. The analysis methods used is IKP and diagram cartesius.
The calculation shows that with degree of freedom 76, the level significant 5% value of calculate IKP to Reliability is 94.62, Responsiveness is 94.24, Assurance 96.41, Empathy is 95.85, and Tangible is 90.33. it means the customers feel satisfied with the service quality of the medical treatment PT Coca Cola Amatil.
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