TA DIGITAL
The influence of product quality, price and advertisement on the purchasing decisions of Honda new Megapro
The purposes of this study were to identify the influence of the product quality, price, and advertisement in purchasing decisions and to find out the most dominant factors in purchasing decisions of Honda New Megapro at Banyumanik District Society. The sampling technique used in this research was purposive sampling. The methods in collecting data were interview, questionnaire, and literature. The analysis method was multiple linier regression. From the calculation by multiple linear regression, it could be said that product quality, price, and advertisement had a positive influence on purchasing decision with the regression formula: Y = 0.424 X1 + 0.418 X2 + 0.130 X3. According to t test, t count value for product quality was 3.881, the price variable was 3.870, and for advertisement variable was 1.335. While f test obtained f count value wa 22.547. Coefficient of determination was 0.569, it means that 56.9% of purchasing decision could be explained by product quality, price, and advertisement variable. Meanwhile, other part of 43.1% of purchasing decision were influenced by other variables which were not included in this research.
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