TA DIGITAL
Analisis diferensiasi produk melalui packaging, harga dan iklan terhadap minat beli pada produk gulaku di wilayah Kelurahan Gedawang
The study was conducted to determine the need for basic necessities which is a must to meet daily needs, one of which is sugar, sugar is a staple food used to taste good food and drinks. Consumers in the purchase of sugar always consider the packaging, pricing, and advertising of interest In writing the final project using Chi-square analysis techniques and test kontingen coefficient was used and many as 100 respondents were table, namely the people residing in the village Gedawang and SPSS was used for testing (Statistical Package for Social Science) for Windows.
The results of this analysis indicates that there was influence of product differentiation through packaging, pricing and advertising of interest in buying the product Gedawang Gulaku in the region.
Suggestion of this research is that companies make the kind or form of packaging a lot more to offer and the price could shoot down middle class so that many people would be interested in buying a branded product Gulaku sugar.
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