TA DIGITAL
Analisis pengaruh pelayanan pramuniaga dan kegiatan promosi terhadap keputusan pembelian di pasaraya Luwe Purwodadi
The purpose of this research is to determine the effect of salesperson service and promotional activities on consumer purchasing decision in Pasaraya Luwes Purwodadi and if there is any influence between the two most dominan variabels in influencing purchasing decisions
In this research the method used is multiple linear regression analysis method and the data collection methods are interview, questionnaires, and reference.
The results of multiple linear regression analysis obtained using the following equation: shaws that Y = 0.239 +0.228X1+0,721X2 which significantly affect promotional activities. While the promotional activities do not affect consumer purchasing decisions.
It is conclude research is the variable the promotional activities influence consumer
purchasing decisions at the Pasaraya Luwes Purwodadi.
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