TA DIGITAL
Persepsi pelanggan terhadap citra pelayanan pada PT. Pos Indonesia (Persero) Ungaran
The purpose of this study is to determine customers perception to image of the service at PT. Pos Indonesia (Persero) Ungaran.
The methods of collecting the data are interview, observation, questionnaire distributed to 100 respondents and literatur study and the data are analyzed using percentages. The data used are the primary and secondary data.
The result shows that image of the service by respondent is good, the perception of tangiblility is (15,8%), reliability (19,25%), responsoveness (18,5%) assurance (18%), and emphaty (22%)
It can be concluded that the perception of customers to image of the service at PT. Pos Indonesia (Persero) Ungaran can be seen from the 5 service dimensions, namely tangibility, reliability, responsiveness, assurance and empathy. and the results 22% of respondents state that dimension of emphaty has the highest value.
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