TA DIGITAL
Analisis pengaruh brand dan perceived quality terhadap keputusan pembelian minuman berkarbonasi cola cola
The purpose of this study was to analyze the influence of quality perception and brand toward purchase decisions to coca cola carbonated beverages. The data were collected by questionnaire and interview. The method used in this study was regression analysis. The result of this study of regression analysis was Y= -2,703 + 0,353X1 + 0,370X2. It meant that the all variables of the study had positive effect toward purchasing decisions .T test showed that brand and perceived quality had significant effect toward purchasing decisions. F test showes that the calculated F 14,433 was > F table 3,1951 meaning that all variables had significant effect toward purchasing decisions. The coefficient of determination that all variables have effect account for 38% . The rest equalled to 62% which was influenced by other factors.
No other version available
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography