TA DIGITAL
Strategi bersaing dalam mengatasi penurunan penjualan ekspor furniture pada CV Zona Mas Yogyakarta
In the current of globalization, the level of competition in all areas to be very tight, including the competition between the companies. CV Zona mas sales decline that began in 2008. After a decline in the export sales, the company seeks to increase export sales of furniture back to using competing strategies.
The purpose of the final project report is the first to find out how companies can compete in the conditions of the sale of furniture export volume declined, then to find out the company's efforts to treat the condition. Then, the third is finding difficulties in running the company's competitive strategy and how to overcome them.
The type of data are qualitative and quantitative. Methods for collecting data are observation, interviews, and book study.
The Result that CV Zona Mas Yogyakarta use of generic competitive strategy with continuous production of good quality and attractive product, and then set the market segmentation for the company to compete with other companies in the field of furniture that can be accepted in society, focusing on middle European buyers .
It is Conclusion that CV Zona Mas Yogyakarta, his implementing this strategy have the obstacles in the implementation of which comes from the buyers, suppliers and the global economic crisis. By making the design and the highest quality products, is expected to be able to attract buyers.
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