TA DIGITAL
Persepsi masyarakat binaan terhadap program CSR (corporate social responsibility) di Kecamatan Banyumanik pada PT Nasmoco Gombel Semarang
Public perception is very important for a company. because the company could not develop without the support of surrounding communities. PT Nasmoco concerned with the surrounding community through a program csr.
The study is conducted to determine the public perception of PT. Nasmoco Gombel semarang toward CSR (Corporate Social Responsibility) in Banyumanik Area. The methods of collecting the data are questionnaire and literature study.
Basis of the discussion, the public perception of charity programs the average score of 2.66, philanthropy average score of 3.03, 2.8 community relations, and community development in the grade 2.8 and agreed.
The result of study which is presented in frequency tables show that the public perception is good. Respondent agreed with all indicators of CSR (Corporate Social Responsibility) is a Charity, Philanthropy, Community Relations and Community Development of PT Nasmoco Gombel Semarang.
As charity has an average score lower than most other indikator is 2.66. it is recommended PT Nasmoco Gombel Semarang to further enhance the charity program by increasing the number of scholarship and accuracy the awarding of scholarships.
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