TA DIGITAL
Strategi pengembangan produk ekspor komoditi rotan ke Afrika Selatan pada PT Calamus Indonesia
The purposes of this final project are, the first, to find out what strategies are used by PT Calamus Indonesia in developing exports products of rattan commodity to customers in South Africa and the second, to find out the steps used in implementing the development strategy of export products of commodity rattan by PT Calamus Indonesia.
The research method used in the writing of this final project is a descriptive method, that is writing an object that describes the problem, in this case is the problem of development exports product of commodity rattan furniture. The data used are the primary data and secondary data. Primary data are included direct interviews with relevant parties, namely the production and Calamus Indonesia PT supervisor. Secondary data are obtained from the books, regulations, as well as from the information given to the author PT Calamus Indonesia.
The results can be concluded that the applied product development strategy PT Calamus Indonesia, that is product design strategy and development strategy of product quality by using materials such as synthetic rattan, water hyacinth, banana bark, wood and aluminum. Barriers faced by PT Calamus Indonesia in developing furniture product its export quality was the availability of raw materials, weather, and the suitability of the form.
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