TA DIGITAL
Strategi promosi produk melanox pada PT Surya Derma to medica laboratories cabang Semarang
At present economy grows rapidly, many companies plan the higher sales target, but they have no good analysis toward selling strategy by the sales team. To do this, the should need to arrange the right strategy for the successful marketing program. The recommended way to grab the market share is to do promotion strategy for gaining the consumer’s attention.
This research elaborates the promotion strategy of Melanox product at PT Surya Dermato Medica Laboratories. The purpose of the research is to find out the promotion strategy of Melanox product at PT Surya Dermato Medica Laboratories.
The result of this research shows that PT Surya Dermato Medica Laboratories has the several promotion strategies; such as through mass media, newspapaers, direct promotion to consumers or direct selling, publicity, and selling promotion.
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