TA DIGITAL
Promosi produk kerajinan melalui pameran internasional pada Abi Citra Kusuma Ambara
Promotion is main activity of the company in order to maintain the credibility of the company. Promotion through exhibition is one of the primary key in expanding market share. The international exhibitions is a way to promote their products internationally. Abi Citra Kusuma is a company which produces and sell of handicraft from water hyacinth. Their goal is to reach the international market position.
The objective of this final project are to find out the implementation, the parties involved, advantages and obstacles following the international exhibition by Abi Citra Kusuma. This final project analysis used a descriptive qualitative method. The data were collected by observation, interview, and literature study.
It can be concluded that the implementation of the international exhibition starts from an invitation from a sponsor to the selection process, then makes a meeting with event organizer, conducts the exhibition and furthermore the last, makes accountability report. The parties are exhibition organizer, exhibition participants, sponsor, event organizer, and exhibition visitor.
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