TA DIGITAL
Strategi promosi BBM non-PSO (public service obligation) pada PT Pertamina (Persero)
This Final Project is the study about PT PERTAMINA (PERSERO) strategy to promotion in using Non-PSO (Public Service Obligation) fuel.
The purposes of this study are to find out the strategy of PT Pertamina (PERSERO) to promotion Non-PSO fuel, and also to know the strategies taken by the company to maintain non-PSO fuel customers who remain faithful to use Non-PSO fuel.
This study is a descriptive way of describing what has been done, secondary qualitative and quantitative data are colectedby conducting observation, interviews literature study and are descriptively written.
Is concluded that the promotion strategy using a "pull strategy" which contains a mix of promotion, and resistance is a problemfor the company to implement promotional strategies, such as lack of labor, and economic factors that are happening in Indonesia.
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