TA DIGITAL
Strategi promosi madu wanajava pada KBM Agroforestri perum perhutani Unit I Semarang, Jawa Tengah
Nowadays, the business world has evolved and moved forward. One of the determinants of business success is marketing. A companies need to have a promotion strategy to make a product known by the public and the company can sell in the market. Promotion strategy has been done by combining all four components of promotion, including advertising, direct sales, sales promotion, and publicity.
The purposes of this final project are to know the kind of the product and shape of packaging, to describe promotion strategies at KBM Agroforestri, to know the parties involved in promotional activities, and the promotion activities. The writing method used in this final project is descriptive. Data sources uses primary and secondary data. While the data collection techniques uses observation, interviews with companies, and literature study.
The result shows that KBM Agroforestri Perum Perhutani Unit I Central Java has some kinds of honey. KBM Agroforestri uses pull strategy and the push strategy. Parties involved in Honey Wanajava promotion activities are internal parties. Promotion activities are advertising (printed and electronic media), direct sales (outlets and exhibitions), sales promotion (trade exhibitions and indemnity), and publicity (being a sponsor).
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