TA DIGITAL
Kegiatan publisitas pada PT Indofood CBP sukses makmur Tbk. Divisi Noodle Semarang
Publicity is one of the public relations activity having purpose to create a good relations with the public. Communications used in publicity have the character such as informative, educative, and persuasive. All of them can make the trust, sympathetic and good company image progressively. PT Indofood CBP Sukses Makmur Noodle Division in Semarang has some activity of publicity. There are factory visit, sponsorship, and corporate social responsibility (CSR) as medium communications between company and public.
The main purpose of the final project is to explain the activity of factory visit, sponsorship, CSR and the benefit of activity of executed publicity at PT Indofood CBP Sukses Makmur Tbk. Noodle Division in Semarang. This final project is written descriptively method and the data were collected by observation, interview, and literature studies.
The result of this final project can be concluded that the activity of publicity at PT Indofood CBP Sukses Makmur Tbk. Noodle Division in Semarang get positive responses from the public because publicity activities executed are useful socially, culturally and environmentally. From the realization of activities publicity, company get input from public by the form of criticism and suggestion. It can help development of company products and also to improve image of PT Indofood CBP Sukses Makmur Tbk. Noodle Division Semarang.
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